Aaron Tovi

Branding Work

Overhauling a Locally Loved Restaurant Chain

eegee’s Rebrand

Launching an Innovative Brand for a Century-old Nonprofit

3DE Branding

Forging Two Fundraising Brands Into a Powerhouse

Alloy Fundraising Branding

Introducing Indian Fast-casual to the West

Sankranti Indian Kitchen Branding

I've helped 75+ brands emerge & transform

With Pavone GROUP

Mondelez International, Sun-Maid, Starkist, Litehouse Foods

WITH VIGOR

Elior North America, Sodexo, InterContinental, IHG, Mariott, eegee’s, GrubHub, Erik’s Delicafe, Over Easy

INDEPENDENT & CONTRACT

Junior Achievement, Verizon, Region’s Bank, Alloy Fundraising

One of the most talented creative directors with whom I've had the pleasure to partner.

It was magical when he opened up our vision right in front of us and led us to even higher viewpoints.

He is a great project leader who has been able to make space for those around him to thrive.

Aaron makes difficult choices easy.

Strategy & Thinking

Unlocking Deeper Creativity With Generative AI

Why Strong Brands Drive Big Profits

Positioning—The Red Tie Analogy

Knowing Your Audience–The Cookies Analogy

Creative Experiments

Lumary

Launching a slow-goods brand

Hat Game

More fun than counseling!

G

An in-progress novella about AI

All Experiments

All Experiments